Search Engine Marketing

Paid search engine marketing is unique in that it targets people who already know what they want.  The question is are they going to find you or your competitor?  We focus on quality visitors over quantity.  It's not about how many people we can get to your site, instead it’s about getting highly targeted visitors that have the best chance of becoming a customer or client.

We specialize in Google Ads Management, but also manage Microsoft Ads campaigns that target the Bing search engine, Yahoo and other search partners.

Google Analytics

Google Analytics is a valuable tool that helps in building successful search engine marketing campaigns by tracking the performance of your initiatives. You can also measure the traffic against specific keywords, thus you have the opportunity to build your marketing plan around the most beneficial keywords.

Conversion Tracking

Conversion tracking is a tool that shows you what happens after a customer interacts with your ads.  You can see whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

Google Tag Manager

Google Tag Manager is a tag management system that lets you configure and instantly deploy tags on your website.  GTM allow you to run and manage multiple Google Tags (such as Google Analytics and Conversion Tracking) with one small snippet of code added to your website.  

When you do a search on Google, Yahoo, or Bing, the main body of results is non-paid.  The search engines themselves determine in what order the results are placed based on complex and ever-changing rules.

Search Engine Optimization (SEO) is the process of editing a website’s content and code to help it rank higher in a search engine’s non-paid search results (organic). A well optimized site will also have a better quality score that will help improve rankings and will also reduce click costs with paid campaigns.

At Alaska Search Marketing, we can offer a simple one-time review and update of your website, as well as a more extensive ongoing program where we continually tweak the content and settings to provide the best possible results.